Free AI-Powered CRO Audit

eCommerce CRO Checklist

Most eCommerce CRO checklists give you a static list of 20–30 generic tips and leave you to check each one manually. We built the most comprehensive eCommerce CRO checklist available — 277+ conversion points across 7 categories — and automated the entire thing with AI. Get every item evaluated, scored, and prioritized in under 2 minutes.

Free 24-point instant audit.

No sign-up requiredResults in under 2 minutesWorks with any platform

What We Check

Our AI audits 7 critical areas that directly impact your conversion rate and revenue. Every finding is backed by research from Baymard Institute, NNGroup, and real A/B test data.

Product Pages

✓CTA placement, size, and contrast analysis
✓Product image quality and gallery completeness
✓Social proof, reviews, and pricing visibility

Checkout Flow

✓Guest checkout availability and friction points
✓Form field optimization and payment options
✓Cart abandonment triggers and micro-copy issues

Trust Signals

✓Security badges, SSL indicators, and payment logos
✓Return policy visibility and contact information
✓Customer reviews, ratings, and social proof placement

Mobile Experience

✓Tap target sizing and touch-friendly navigation
✓Responsive layout and mobile-first checkout flow
✓Viewport configuration and font readability

Page Speed

✓Core Web Vitals (LCP, CLS, INP) assessment
✓Image optimization and lazy loading checks
✓Render-blocking resources and script bloat

Navigation & UX

✓Search functionality and autocomplete quality
✓Menu structure, filtering, and breadcrumbs
✓Information architecture and content hierarchy

Email Capture

✓Lead generation forms and popup effectiveness
✓Exit-intent triggers and newsletter placement
✓Incentive offers and form field optimization

How It Works

Three simple steps to uncover what's holding your store back from converting more visitors into buyers.

Enter Your URL

Paste your eCommerce store URL. Works with Shopify, WooCommerce, BigCommerce, Wix, and any custom platform.

AI Analyzes Your Store

Our engine crawls your store, runs 277+ CRO points, and uses AI vision to analyze every page element.

Get Actionable Report

Receive a scored report with prioritized recommendations, revenue-tested fixes, and revenue impact estimates.

The 277-Point eCommerce CRO Checklist, Automated

Most published CRO checklists cover the obvious: add trust badges, use quality images, offer free shipping. These are table stakes. Our 277-point checklist goes deeper — does your add-to-cart button have sufficient contrast? Is your price visible without scrolling on mobile? Does your checkout show a progress indicator? These micro-details compound into macro conversion differences.

The checklist covers 7 categories mapping the complete buyer journey: Product Pages (50+ elements), Checkout Flow (40+ friction points), Trust Signals (30+ credibility elements), Mobile Experience (35+ patterns), Page Speed (25+ factors), Navigation (30+ elements), and Email Capture (20+ opportunities).

Every item is sourced from Baymard Institute's checkout research (19 years of usability testing), NNGroup's eCommerce UX guidelines, or validated A/B test data. No opinion-based tips or untested advice.

The advantage of an automated checklist over manual: consistency and completeness. When you work through a checklist manually, you skip items, misinterpret criteria, or stop halfway. Our AI evaluates every single point with the same rigor, including visual analysis using computer vision.

Frequently Asked Questions

How many items are on this CRO checklist?

277+ items across 7 categories. Every item is automated — the AI checks each one for you and scores the results.

Where do the checklist items come from?

Baymard Institute (19 years of usability research), Nielsen Norman Group (UX guidelines), and documented A/B test results from real eCommerce stores. No opinion-based tips.

Can I download the checklist as a PDF?

Instead of a static PDF, run the automated audit and get personalized results — only the items that apply to your store, scored and prioritized — exportable as PDF.

What's the difference between a checklist and an audit?

A checklist is a list of items. An audit is evaluating your store against those items. Our tool combines both: it contains the checklist (277+ items) and performs the audit automatically.

Does it cover mobile-specific items?

Yes. 35+ dedicated mobile checks: tap target sizing (44x44px minimum), sticky add-to-cart, mobile form inputs, responsive images, mobile checkout flow, and touch-friendly navigation.

How often should I run the checklist?

After major changes (redesign, new theme, app installation) and quarterly. Always before peak sales periods like Black Friday. Stores auditing quarterly see measurably better conversion trends.

277+

CRO Rules Checked

Proven checks from Baymard Institute, NNGroup, and real A/B test data

AI-Powered

Vision Analysis

AI analyzes actual screenshots of your store to catch visual and UX issues

Free

Instant Audit

No sign-up, no credit card. Get your full CRO report in under 2 minutes

Audit Your Store Now

Your competitors are optimizing their stores right now. Get your free CRO audit and find the quick wins that will grow your revenue.

Free 24-point instant audit.